If you are running your online business for some time, you already know you need to build your social media audience. Simply because it’s the most effective way of finding and connecting with your potential clients. Social media gives you a direct marketing channel straight to your people. You can use it to spread awareness of your brand, interact personally with your followers, and learn more about the tastes and attitudes of your potential buyers.
Are you ready to start growing your social media audience?
Here are the five essentials you need to build an highly engaged audience on social media:
1 // ‘The Right’ Social Media Mindset
There’s a certain mindset you need to have if you want to grow your audience on social media. Most of the platforms are fun, relaxed, and friendly. You have to be ready to interact in a positive way, not promoting or expecting anything in return. Remember people need to know you, trust you and like you before they decide to work with you.
You need to be positive and helpful, give advice and share what you know in a genuine way. First give, then promote. It need to be balanced and you’ll see much better results from your efforts. So, get in the right state of mind before you log on and start building your audience.
2 // Know Your Goals
Before you start posting on social media, spend some time to think about your goals for growing your audience on social media. “Because everybody’s doing it” isn’t good enough. Decide what you want to do with this audience and how it fits into your overall business plan.
For example, you may want to build a large, engaged community so that you can drive them to your blog. Or you may want to build your expertise so you can pitch information products. Maybe you just want to increase awareness for your brand.
Your specific goal will direct every decision you make, so define this goal clearly and keep it in mind when you get on the platform.
3 // Know Your Audience
By now you probably have a good idea of what type of social media audience you want to grow. Define your target market in terms of demographics as well as behaviours and attitudes. Learn as much as you can about this target group so that you can offer the right solutions to their problems and share value that will help them overcome their problems and fulfil their needs and wants.
This is what will help you gain more followers but most importantly – hungry buyers on social media. You also need to understand your tribe tastes so you can create and share content that will engage them.
4 // Take Consistent Action
OK lets be real for a moment! You won’t see immediate results. Social media is a long game.
What gets results is regular, consistent action. You have to login each day and post content, answer comments, reply to messages, consume content, and do ALL what it takes to build real connections with your tribe and potential clients.
Decide how much time you’re going to spend each day and what tasks you’re going to perform during that time. As your audience grows, they’ll expect you to be there every day interacting with them. Get ready!
5 // Engage with Your Audience
The key to success on social media is to engage your audience. That’s what it’s designed to do. This means sharing content that your followers not only want to consume but also interact with. It should be content that gets them commenting, liking, and sharing. It can be simply a post with your selfie, motivational branded quote, industry news and tips, live video where you share tips or reply your audience questions, interesting infographics, video, podcast, or a mix.
There are ways you can increase engagement such as asking questions, presenting challenges, conducting surveys, and so on. As people interact with you, this gives other users more chances to see you.
Now it’s your turn!
Take those tips and implement. Simply because knowledge without implementing will make no difference.